Jeff Koons Found Guilty in Plagiarism Dispute With Naf-Naf – 杰夫·昆斯在抄袭中与Naf Naf发生了争执

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09 Nov 2018

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Jeff Koons Found Guilty in Plagiarism Dispute With Naf-Naf

9 Nov 2018

The US artist has been told to pay €135,000 after copying a 1985 advertising campaign by the French fashion label

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Jeff Koons Found Guilty in Plagiarism Dispute With Naf-Naf - 杰夫·昆斯在抄袭中与Naf Naf发生了争执

Jeff Koons, Fait D’Hiver, 1988, installation view Centre Pompidou, Paris. Photo by Christine und Hagen Graf, via Flickr.

American artist Jeff Koons has been found guilty of plagiarism after it was ruled that his sculpture Fait d’Hiver (1988) copied an iconic 1985 advertisement by French clothing brand Naf-Naf. Koons, his business and the Centre Pompidou in Paris, which exhibited the work in 2014, has been ordered to pay EU€135,000 (GBP£118,000) in compensation to Frank Davidovici, Advertising Creative Director of Naf-Naf.

Jeff Koons LLC was also fined EU€11,000 (GBP£9,582) for reproducing an image of the work on the artist’s website. The publishing house Flammarion was fined EU€2,000 (GBP£1,742) for selling a book which contained images of the work.

Despite demands by the plaintiff, the work, an edition of which was bought in 2007 by the Prada Foundation for around GBP£2.8m at Christie’s, New York, was not seized. There are three editions, plus an artist’s proof of the work in existence.

The original artwork used in the advertising campaign showed a dark-haired woman lying in a drift of powdery snow, presumably the victim of an avalanche. A young pig, with a barrel of rum attached to its neck, sniffs at the scene.

Naf-Naf is named after the third pig in the fable The Three Little Pigs, who makes its house from bricks.

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Jeff Koons Found Guilty in Plagiarism Dispute With Naf-Naf - 杰夫·昆斯在抄袭中与Naf Naf发生了争执

Franck Davidovici’s ‘Fait d’Hiver’ advertising campaign for Naf-Naf, 1985.

Koons’s artwork depicts a strikingly similar scene with minor changes: Italian porn star Ilona Staller (Koons’s ex-wife) replaces the model, the pig’s barrel has been switched for a garland of flowers and a penguin has been added at the edge of the artwork.

Le Figaro reported that Davidovic’s lawyer Jean Aittouares described Koons’s work as a ‘servile copy’ and explained: ‘It’s the same work in three dimensions, to which Jeff Koons added flowers, and two penguins [sic] to evoke the cold, which aims to stick to the original work.

‘He completes the plagiarism by giving his work the same title as the advert, Fait d’Hiver.

Davidovici first became aware of the work ahead of an exhibition at the Centre Pompidou in 2014. The work was shown as part of the ‘Banality’ series which featured other copyrighted material.

The loss of this copyright lawsuit comes after a series of high-profile cases involving Koons. Over five lawsuits have emerged from the ‘Banality’ series, three of which the American artist has lost, while a fourth was settled out of court. The most recent case was ruled against Koons as recently as 2017.

Earlier this year Koons was also the subject of public scrutiny after French culture minister Françoise Nyssen announced that a giant bunch of balloon tulips, gifted by the artist in remembrance of the victims of the 2015 Paris terror attacks, would not be installed outside the Museum of Modern Art and the Palais de Tokyo. After arguments between officials it was decided to install the sculpture in the municipal gardens of the Beaux-Arts Museum.

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新闻/ 09月2018日新闻/杰夫·昆斯在抄袭中与NAFF NF 9在2018美国艺术家“蜜蜂”中被判有罪。N被要求支付135000欧元后,复制1985时装广告由法国时尚标签KooN-BODY-1.JPG WPA6021602IMG杰夫·昆斯,FaIT D'Hiver,1988,安装视图中心蓬皮杜,巴黎。照片由克里斯廷和哈根格拉夫,通过Flickr。美国艺术家杰夫·昆斯被裁定犯有剽窃罪,在裁定他的雕塑FaIT D'Hiver(1988)复制了法国服装品牌Naf Naf的一个标志性的1985广告。Koons,他的业务和在巴黎的中心蓬皮杜,在2014展示了这项工作,已被命令支付欧盟135000欧元(118000英镑)补偿Frank Davidovici,广告创意总监的北美自由贸易区。杰夫Koon LLC也被罚款欧盟11000欧元(英镑9582英镑),以重现艺术家的网站上的作品的形象。弗兰玛里昂出版社因出售一本包含作品的书籍而被罚款2000欧元(约合1742英镑)。尽管原告的要求,这项工作,其中一个版本是由普拉达基金会在纽约克里斯蒂的2007英镑收购了大约2.8亿英镑,但没有被没收。有三个版本,加上艺术家对现存作品的证明。在广告宣传活动中使用的原始艺术品显示一个黑头发的妇女躺在一片白雪中,大概是雪崩的受害者。一只小猪,脖子上挂着一桶朗姆酒,嗅了嗅。Naf Naf是以寓言中的第三只猪命名的,这三只小猪是用砖头造房子的。Koons-body-2.jpg Jeff Koons Found Guilty in Plagiarism Dispute With Naf-Naf - 杰夫·昆斯在抄袭中与Naf Naf发生了争执 Franck Davidovici的“Fait d'Hiver”Naf-Naf广告活动,1985年。昆斯的作品描绘了一个惊人相似的场景,只是略有变化:意大利色情明星伊洛娜·斯塔勒(昆斯的前妻)取代了模型,猪桶被换成了鲜花的花环,在作品的边缘增加了一只企鹅。Le Figaro报道说,Davidovic的律师Jean Aittouares将Koons的作品描述为“卑鄙的拷贝”,并解释说:“这与Jeff Koons在三维空间中添加鲜花和两只企鹅[原文如此]来唤起寒冷,目的是坚持原作。“他完成了剽窃,给他的作品取了与广告相同的标题‘Fait d'Hiver’。”在2014年蓬皮杜中心举办的展览之前,戴维诺维奇首先意识到了这项工作。这部作品被列为“平庸”系列作品的一部分,其特色是其他版权材料。这一版权诉讼的失败是在一系列涉及Koons的高调案件之后发生的。在“平庸”系列中出现了五起诉讼,其中三起是美国艺术家败诉,而第四起则是庭外和解。最近的案子被裁定为Koons最近2017岁。今年早些时候,在法国文化部长弗朗索瓦·尼森宣布,为了纪念2015年巴黎恐怖袭击的受害者,这位艺术家赠送的一大束气球郁金香将不会被安装在现代艺术博物馆外,昆斯也是公众关注的对象。T和东京宫。经过官员们的争论,决定把雕塑安放在博克斯艺术博物馆的市政花园里。新闻/杰夫昆斯新闻中心蓬皮杜诉讼版权


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